Ti Hall: AIA

AIA (Audience, Issues, and Approach)

Client's Name Destination Weird, Shawn McConaghy & Josh Russell (friends & film making cohorts)
Client's Business Independent Film Production
Site Status New site
Type of Website Identity, Marketing, Education, Entertainment
Client's Goal(s) Web site will act as portfolio, performance/work calendars, public feedback forum, web presence, project coordination tool

Audience Issues, Concerns, Needs Approach

Current Members

Active writers, directors, actors, crew, etc. Ages 30+ (currently). Range of lifestyles, computer skills, and economic backgrounds.
  • Able to track interact with projects and create and maintain calendar.
  • Have access to potential members inqiries.
  • Access documentation for variety of projects, including festival and educational material.
  • Online calendar, and eventually project management tools
  • Project listing and candidate inquiry forum
  • Several online libraries

Potential Members

Potential writers, directors, actors, film crew, and others sought/seeking to work on projects. Wide range of ages (18 - 50+), lifestyles, computer skills, and economic backgrounds.
  • Find information on the company, projects, and members
  • Be able to make inquiries
  • View, comment, and respond in galleries
  • About pages, crew bios, and project forum
  • Contact page
  • Galleries with comments

Film Media Fans

Fans of the company, amateur films and film makers. Ages 18-35, Wide range of lifestyles, computer skills, and economic backgrounds.
  • View films, events, and information about them.
  • Be able to comment, respond and give feedback in galleries
  • Make direct inquiries
  • Film, event calendar, and project galleries
  • Comments in galleries
  • Contact page